Four Wheel Logic

Does Toyota Have A Luxury Brand? | The Lexus Story Explained

Yes, Toyota’s luxury division is Lexus, sold through its own retailers with quieter tuning, richer cabins, and a higher-touch buying experience. If you’re shopping and wondering where Toyota ends and the “fancier stuff” starts, the answer is Lexus. You’ll still spot shared engineering in places, but the end product is built to feel different in

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